Toby Downs is an independent tech writer based in New Zealand. He runs tpdowns.com, an editorial publication that reviews the SaaS, AI tools, and business software small companies and freelancers actually buy.

Before tpdowns.com, Toby spent over a decade working with small NZ businesses on the same software-purchasing decisions he now writes about: which CRM is worth paying for under 10 employees, when to upgrade from Hnry to Xero, whether NordVPN or 1Password makes more difference to a freelancer's security budget. The articles here are the answer he gives when asked.

How articles get written

Every article on this site goes through a research pass that pulls current pricing and feature information from the vendor itself, cross-checks against G2 / Capterra / TrustRadius reviews, and (where practical) includes a hands-on trial. AI is used as a writing assistant; every fact is verified against a primary source, and every recommendation reflects Toby's editorial judgement.

Editorial principles

Independent — no paid placements, no sponsored opinions. Vendors don't get review approval. Affiliate links are disclosed at the top of every article that contains them.

Published articles

Contact

For corrections, tips, or partnership enquiries: [email protected]

TD
Toby Downs · Independent tech writer, New Zealand. tpdowns.com publisher.